The Game

The Game

In The Game, Strauss tells the tale of his transformation into "Style," a pickup artist under the tutelage of Mystery. The book charts two years in his life. In addition to documenting his experiences with pickup artists like Mystery and Ross Jeffries, it also describes his interactions with celebrities including Britney Spears, Tom Cruise, and Courtney Love. Strauss writes of his distrust of pickup artists "Tyler Durden" and "Papa," the founders of Real Social Dynamics. In promoting his book, Neil appeared on various TV shows, including The View^[4] and ABC Primetime. ^[5]

 The seduction community

In the seduction community, Strauss is known by the pseudonym "Style" (also known as "Chris Powles"). Three years after he had joined the community, he published an article in the New York Times about his experiences^[6]. Strauss retired as a pickup artist and settled with a long-term girlfriend Lisa Leveridge, who plays guitar in Courtney Love's all-female band The Chelsea.^[7] An article in the Sunday Mirror, however, suggested that Leveridge broke up with Strauss in February 2006 to date Robbie Williams.^[8] A more recent article in Ireland Online seems to indicate that she has broken up with Williams as well.^[9] Strauss has yet to comment. Strauss did however include this piece in one of his recent emails (12th of November) "Lisa still hasn't forgiven me for saying she had a U-shaped smile.  :-)".

At the end of 2005, Strauss passed his knowledge, which he has titled the "Annihilation Method", to 5 selected followers at a three-day seminar at his California home. He recently sold 375 exclusive copies of the "Annihilation Method" program to those who arrived first on his website, only375.com. Strauss completed an interview with the popular seduction blog The Attraction Chronicles in mid-June 2006 that helped to give members of the community a glimpse into his goals and future influence in the seduction community.^[10]

 Stylelife Challenge

On May 31, 2006, through Neil Strauss' VIP mailing list, Strauss announced the Stylelife Challenge [1]. The challenge was for those who have trouble with women to get a date in 31 days or less. During the entire month of July 2006, participants were given daily challenges on the Stylelife website[2]. These challenges were designed to help men change their look and overcome their fears and hopefully get a date within the allotted time limit. While the primary goal was simply for participants to get a date, the most improved won a week-end in San Diego with the famous guru 'Hypnotica' (see 'Rasputin' in the Game). The Grand prize winner was "Taste".

Stylelife Academy

On March 10, 2007, through Stylelife's mailing list, Strauss announced the Stylelife Academy[3]. The Stylelife Academy is the first online school for self-improvement and attraction. Enrolled students study a variety of subjects ranging from mind-shaping, to body language, to story telling, to being a good conversationalist in daily online classes.

 

Also try out his homepage :  http://www.neilstrauss.com/