Women go for better looking men !

Times have changed !

              A gradual role reversal is happening.Women are now choosing mates more based on their looks than intelligence and men prioritize intelligence in the women that they want.(Well, at least men like Me !)

                   This was proven in a BBC TV programme called Tomorrow's World, where in an experiment devised by noted British psychiatrist Dr.Raj Persaud, the viewing public was presented with two pictures of members of the opposite sex who definitely varied in terms of physical attractiveness- one was obviously prettier or more handsome than the other.Beneath each picture was a kind of lonely hearts column Dr.Raj Persaud had composed in which the person in the photograph was inviting the viewer of the programme to accompany them on a romantic weekend in the Caribbean.The wording was more or less the same, but there were subtle differences which should have been so minor as to operate below conscious awareness.

                     In one script , for instance , the person invited you to swim in the shimmering blue sea;in the other you were invited to swim in the shimmering azure sea.The viewers were then asked to choose the person they would prefer to go away with.Complex vocabulary was used as a proxy for education or intelligence.

              The surprising finding was that women went more for looks in their choice of men, while the men prioritzed intelligence in their choice of women.Just the use of words like 'azure' significantly swung the audience towards the lesser physically attractive person, indicating that the public generally were voting for intelligence over looks, yet amazingly this was more marked in the voting of men.

           This would be good news to all women who think they are not pretty enough and really bad news to all men who think they are not !